I got one of these the other week and have been testing it.
It's a kit of an infra red add on board and infra red socket. The socket can be programmed to be turned on or off with any remote control and was so easy that my elderly anti technology mother was able to work it and ideal for her to turn on/off her heater or whatever else you want to use the socket for. Also with the long lead the socket can be placed out of reach, but the infra red part can be stuck with the enclosed sticky pad somewhere in sight of the remote control.
Although I'm struggling to get my infra red add on board to work, I did try the demo one at a recent show at betts 2015 and was spot on. Would I get one erm ok, but if can I pick my automation gear I would go for the radio sockets as they can be hidden but only controlled with the supplied remote or add on board where as this any remote control or this add on board.